Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side and typically three at the top of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on.
Each time a person clicks on the ad they are sent to the most relevant landing page on the advertiser’s website and the advertiser is then charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).
You can have a campaign up and running with your Ad on the top of the Google Search Engine in less than 30 minutes wit. Otherwise, getting your site into the search engine listings using any other method can take weeks or even many months depending on the competition level.
Immediate Feedback And Metrics To Determine Your Return On Investment.
You can see exactly how much money you’re spending, what your potential customers are doing online and what sales you’ve made.
If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!
Google Adwords Can Tell You What Your Money Search Terms Are!
How do you even know what search terms you want to optimise your website for?
With Google Adwords, you can test them quickly and easily with a pay per click campaign and then apply that knowledge to your search engine optimisation efforts to ensure you have a winning formula to enjoy profitable growth.
Pay per click advertising needs to be a part of every business owners Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and require very specialised knowledge and experience. There are several problems that the novice advertiser runs into.
Working Within Google’s Rules And Tips And Tricks For A Profitable Campaign
Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable.
These rules include:
Click through rate management
And many more…
I guarantee that if you’re already using Google Adwords, you’re leaving out important keywords in your campaign. If you have 10-30 keywords currently, you should most likely be bidding on at least 100 to get the best Return on Your Investment. It’s that big of a difference when you have access to the right tools and strategies.
If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.
Most business owners don’t know how to track whether a pound spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.
Only Sending Potential Buyers To Your Websites Home Page
There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.
If you do only send your visitors (and potential buyers) to the home page, you are leaving potential sales on the table and spending more money on your advertising.
Our Services Are Designed To Help You Manage Your Pay Per Click Campaign
Check out our strategy on how to dominate your market to see what we do to use pay per click advertising to boost your profits today!