What is Internet Marketing
Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art.
There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimisation.
Internet Marketing Has Grown To Include Pay Per Click Advertising
Pay Per Click advertising are ads (when you do a Google search, they show up on the right hand side of the page and typically three at the top of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes their billions of dollars 🙂
Internet Marketing Now Includes Social Networking Sites Like Facebook and Twitter
With Social Networking, typically being Facebook, Twitter and Google Plus, getting your content in front of the correct audience, you can see your content go ‘viral’ across the internet and get shared with many other like minded people. This can be the most efficient advertising as is more “virtual word of mouth”. This is much more complex than search engine optimisation and pay per click advertising, but has the potential to be much more profitable if carried out correctly
When You’re A Serious Marketer, Media Buying Can Significantly Increase Visitors To Your Website
Media Buying is buying media space on another highly visited website to ad an advert to your website offer. Media Buying is paid advertising, but if carried out correctly, with the correct demographics matched to your offer, you can significantly ramp up visitors to your website and business through your offer become very profitable.
Mobile Marketing Is A Great Form Of Advertising For Local Marketing
As more people are using smart phones with Internet Access, consumers are now searching while on the move for local services and products, making Mobile Marketing an excellent platform with great Return on Investment advertising in the local area.
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